5 Reasons not to use a
DIY website builder in 2022

Article by Stuart B

Posted Tuesday, January 18, 2022

A website is not an expense. It's an investment and your hardest working employee.

Confused woman at a computer

Do it yourself website builders come in many forms and it seems that every big hosting company offers their own website builder, Wix, Weebly, Squarespace, Godaddy, to name but a few.

There's clearly a place for such website builders, but if you're a business, you should look toward having your website designed professionally.

So why do businesses such as yours choose to use DIY website builders? The answer is simple. You will have seen the TV adverts where a business owner makes their own website in a couple of minutes. So you are led to believe that you too can do this. And the reasons you would entertain this? Budget.

They will also tell that you that you do not need any design or coding knowledge to build your own successful website. This is a not true.

1. Design

Website DIY builders work by getting you to choose a template to work with for your site. There will be a lot of websites out there that have chosen the same template, meaning that all of a sudden your website, that you thought looked amazing, is exactly the same as any number of other websites. This can lead to a lot of customer confusion.

The promise that they give you about not needing to know design or coding is not true either. The design and psychology of user interface design takes years to gain and is fundamental in the aesthetics of web design. Without this knowledge and also an understanding of HTML and CSS your website may look great to you but to Google will look a mess and so it will not rank very well at all.

The likes of Wix, Squarespace or GoDaddy also won't tell you that the template design you chose is owned by them. You have no rights to it.

2. Not mobile friendly

Google, when looking into how to rank your website, will look to see if your pages are responsive. This means that your website scales to fit any device. Some DIY builders are not 100% responsive due to how their systems generate its code. Your website at best will only be partially responsive. The cause for this is how the CSS code is written. Some DIY builders use absolute positioning when, in actuality, to get a 100% responsive website, the CSS must be written as relative positioning. Again, you have no control over this and will get penalised with your rankings.

3. Page speed

The quicker your site loads, the higher the chance that your potential client will stay on your site. The attention span of the average internet user drops year by year. If your website takes longer that 2 seconds to load, the higher the probability is that your visitor will move on to the next website. You have to grab them within a second or under.

DIY builders, as I mentioned earlier on, produce messy code and a lot of Javascript. This is out of your control and so your page speed could seriously suffer. Google is looking for a good user experience and if they find your visitor was turned away due to page speed, it will defiantly be reflected in your Google rankings.

Website speed is the first impression your business will ever make on-line.

As page speed load times go from 1 second to 10 seconds, the probability of a mobile user leaving your site increases up to 123% (Google).

4. Not SEO (Search Engine Optimisation) friendly

Online DIY website builders generate messy code. Fact. And while this may not hold any interest to you, having messy code and bad SEO is going to impact your websites ranking performance with the search engines. You may not even know what SEO is and how to implement it into your pages as you will only ever see an option for SEO in your page Title and Description tags, but nothing about how to use your page content in SEO. This is where you need to know how SEO actually works.

5. You can't take your website with you

As the code and design of your DIY website is owned by the company that you are using, you will find it difficult to impossible to gain access to all the code and files that you would need to move your website elsewhere.

This is where having your website designed professionally for you would come into its own. Everything is yours. And you can do whatever you want with it whenever you wanted to do it.

In conclusion

DIY website builders have their place in the world, but only for personal websites and blogs. If you are a business, then you should invest in a professionally built website that is going to work on all levels for you. After all, this is your business and your livelihood and you wouldn't want to loose a high percentage of potential customers because you made your website yourself and can't figure out why you are not being found. Your web designer / developer is there to make things work for you as they have the expertise and know how to achieve this.

You wouldn't pull your own teeth out. You'd go to a dentist.